Marketing gives you three ways to capture leads from the public web: Forms (embed on your existing site), Popups (overlay on your site), and Landing Pages (full standalone pages hosted by Marketing). This guide covers all three.
Forms
A Form is an embeddable HTML snippet you can paste into any web page — your existing website, a blog post, a partner site. Submissions create or update a contact in your Marketing account.
Creating a Form
Go to Forms → Create Form.
Pick which fields to collect (at minimum, email). Common adds: first name, last name, phone, custom fields.
Set what happens after submit: redirect to a URL, show a thank-you message, or both.
Optionally enroll the new contact in an audience or apply a tag.
Customize colors, fonts, and button labels to match your site.
Embedding the Form
Once published, each form gives you a one-line embed snippet (a <script> tag). Paste it anywhere on your site — WordPress, Squarespace, Wix, custom HTML, all work. The form renders inline and submits directly to Marketing.
Spam Protection
All forms are protected by Cloudflare Turnstile (a non-interactive CAPTCHA — most legitimate visitors never see anything). Disposable email domains are blocked automatically, and submissions from known bad IPs are rejected.
Popups
Popups are forms that overlay on top of your site. They're forms with a trigger and a presentation — same submission and follow-up logic as embedded forms.
Popup Triggers
Entry — show immediately on page load
Timed — show after N seconds
Scroll — show after the visitor scrolls past a threshold (e.g. 50% of the page)
Exit-intent — show when the visitor's cursor moves toward the browser chrome (desktop only — mobile devices don't have a reliable exit signal)
Frequency & Suppression
Each popup respects a cookie on the visitor's browser — once dismissed or submitted, it won't show again on the same device for the suppression window you set (default: 30 days). This prevents annoying repeat visitors.
Embedding the Popup
Same as forms: one <script> tag pasted into your site. The popup loader is async and lazy-evaluated, so it has zero impact on page load time.
Landing Pages
Landing Pages are full standalone web pages hosted by Marketing at marketing.urtravelpro.com/p/youragency/your-slug. Use them when you don't want to (or can't) embed a form on an existing site — link-in-bio, ad clicks, campaign-specific signups.
Building a Landing Page
Go to Landing Pages → Create.
Pick a starting template or start blank.
Drag blocks from the panel: headings, text, images, video, buttons, Form blocks (your existing forms can be embedded as blocks).
Customize the slug (the last part of the URL) and the page name.
Set the page's SEO and social-sharing metadata (title, description, preview image).
Publish — the page is immediately live at the URL you set.
Slug & URL
Click the page name at the top of the builder to edit both the name and the URL slug. The slug is the last part of the public URL. Slugs must be lowercase letters, numbers, and hyphens only. Renames save without reloading.