After a campaign or automation sends, Marketing tracks engagement and (optionally) revenue. This guide covers what's tracked, where to find it, and how to attribute revenue to specific sends.
Per-Campaign Reports
After a campaign sends, the campaign page shows real-time metrics:
Sent — total emails accepted by the email provider
Delivered — emails that reached the inbox (sent minus bounces)
Opened — unique opens (each contact counts once, even if they open twice)
Clicked — unique clicks (each contact counts once, even if they click multiple links)
Bounced — soft (temporary, retried) or hard (permanent, contact suppressed)
Complained — marked as spam by the recipient (contact suppressed)
Unsubscribed — clicked the unsubscribe link
Open Tracking
Opens are detected by a 1×1 invisible pixel embedded in the email. Limitations:
Apple Mail Privacy Protection (introduced 2021) prefetches the pixel for all Apple Mail users automatically — these "opens" don't reflect a real human reading. The reported open rate for Apple Mail users overstates actual engagement.
Plaintext-only email clients (rare) don't render the pixel and report as unopened even when read.
Image-blocking email clients (some corporate inboxes) only register opens after the recipient clicks "show images."
Click Tracking
Every link in your email is rewritten to pass through a Marketing redirect (marketing.urtravelpro.com/c/...) that records the click before sending the recipient to the real destination. Click reports show:
Total clicks and unique clickers
Click-by-link breakdown (which links got which clicks)
Click-by-contact breakdown (who clicked what)
Cross-Campaign Reports
Under Reports in the main nav:
Subscriber growth — net new subscribers per day/week/month
Engagement trends — open/click rates over time
Top campaigns — your highest-performing sends ranked by open or click rate
Unsubscribe drivers — which sends are losing you the most subscribers
Bounce trends — sudden bounce-rate spikes are a deliverability warning sign
Revenue Attribution
If you have other UrTravelPro apps (Books, Trips) connected, Marketing can attribute revenue back to specific sends. A booking entered in Books within N days of a contact clicking your email is credited to that campaign.
How Attribution Works
A contact clicks a link in your campaign at time T
The same contact appears as the client on a Books invoice or Trips booking within the attribution window (default: 14 days)
The revenue is attributed to the campaign
Attribution Caveats
Attribution requires the email contact and the booking client to match by email address — different addresses for the same person break the link
The window is configurable (default 14 days)
A single booking is credited to the last-touched campaign (the most recent send the contact clicked before booking)
Attribution is shown as "attributed revenue" — it's an estimate, not a contract
Exporting Report Data
Most report views have an Export CSV button. Use it to bring data into spreadsheets, BI tools, or share with stakeholders. Exports include all the fields shown on screen plus a few additional columns (contact ID, custom fields, timestamps).